Instal the New Version for Android Minions: The Rise of Gru

The highly anticipated Minions: The Rise of Gru is finally here, and with it comes an array of exciting promotional partnerships that have been years in the making. As fans eagerly anticipate the new installment in the beloved Despicable Me franchise, they can expect a treasure trove of brand-new content, toys, and experiences to enjoy.

In recent years, we've seen a slew of movies struggle to launch amidst the pandemic's disruptions. However, Minions: The Rise of Gru has managed to defy the odds by securing some impressive partnerships that have generated an unprecedented amount of buzz around the film. For instance, bags of Wonder Woman 1984 Doritos were hitting grocery shelves during the summer of 2020, long before the movie was eventually released on HBO Max.

The pandemic may have thrown a wrench into many promotional plans, but Universal's team didn't let that stop them from pulling off an impressive feat with Minions: The Rise of Gru. With a global marketing campaign worth millions, they've managed to secure partnerships with some major brands, including Liberty Mutual, CarMax, Zip Recruiter, IHOP restaurants, HelloFresh, Hippeas, Levi's, Supergoop!, Olipop, McDonald's, and many more.

These brand partners have collectively delivered the biggest media value ever for an Illumination Despicable Me/Minions movie, with a staggering total of $285M+. This is no small feat, especially considering that Minions: The Rise of Gru is built upon the enduring popularity of a beloved franchise that has generated over $6 billion in retail sales worldwide.

As we eagerly await the release of this new installment, it's clear that Minions: The Rise of Gru has all the makings of a box office smash. With its rich history, memorable characters, and impressive marketing campaign, there's no denying that this movie is going to be a wild ride for fans of all ages.

So go ahead, grab your popcorn, and get ready to join Gru on his latest adventure!

Instal the new version for android Minions: The Rise of Gru